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2.《低成本创业》：低成本创业法宝

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罗辑思维语录

1. 演员的真实从哪里来？从行动中来。

2. 表演给了我们一个很好的方法，推开杂念，就是打开感官。

3. 最真实的感受是我们前进的力量。

4. 学习表演让我们重新学会感知、学会表达情感。

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Academic Research: Arts Management

1	PENGURUSAN SENI: KAJIAN KES DI MUZIUM TEKSTIL SARA WAK (MTS) RABUY AH BINTI BRAHIM	2011	RABUYAH BINTI BRAHIM
2	POLISI PEMENTASAN SENI TEATER ISTANA BUDAYA DILIHAT DARI SUDUT PARA PENGGIAT	2013	Ummu Masithah Binti Othman
3	The Growing Phenomenon of Malaysian Musical Theatre Productions with a Buddhist Theme	2013	Loo Fung Ying, Loo Fung Chiat, Tee Xiao Hao
4	Malaysia’s Theatre and its Circuit of Culture	December 2018	Lian Choon Chua, Kok Wai Benny Lim

1	Arts management: A new discipline entering the millennium?	January 2000	Yves Evrard, François Colbert
2	Arts Management: A Sociological Inquiry	March 2010	Kirchberg and Zembylas
3	Taking a Critical Approach to Arts Management	Dec 2010	Hilary Glow
4	Making sense of arts management: Research, cases and practices	2017	JOHANSSON,T.& LUONILA,M.
5	Who wants to become an arts manager?	2010	Vincent Dubois
6	From Arts Management to Cultural Administration	October 2003	Patricia Dewey
7	Teaching Arts Management: Where Did We Lose the Core Ideas?	07 Aug 2010	Aleksandar Brkić
8	The Concept of Arts/Cultural Management: A Critical Reflection	07 Aug 2010	Patrick Ebewo & Mzo Sirayi
9	Academic Assessment of Arts Management Journals: A Multidimensional Rating Survey	2008	Ruth Rentschler and David Shilbury
10	Affirmative Action and Diversity: Implications for Arts Management	14 May 2013	Antonio C. Cuyler
11	Arts Management Curriculum Development - A Case Study of Viet Nam in a Market Economy	December 2003	Tim Doling
12	Performing Arts Administration and Management in Vietnam- A Comparative Study	October 2003	Huong Le
13	Arts and Cultural Management: Sense and Sensibilities in the State of the Field	September 2018	Constance DeVereaux

Making sense of arts management: Research, cases and practices (2017)

Future directions in the research and practice of arts management 

TANJA JOHANSSON AND MERVI LUONILA

1. We would like to highlight three major future directions that require attention in the field of arts management: a closer investigation of the private and public interfaces, a deeper understanding of the festivalisation of arts, and an indepth inquiry of diversity and societal engagement in artistic productions. 

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罗辑思维语录

实践的真知是控制的二分法，控制自己能控制的，接受自己不能控制的，并有智慧分别两者的不同。

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阅读 (3)

1. EMBA 领袖特训班 (吴建立，郑文雯；2006)

1. 专业与人脉是一个相乘的关系。

2. 策略管理程序 Strategic Management Process (Strength, Weakness, Opportunities, Threats)

3. 研究架构

a) 界定研究主题与方向

b) 进行文献探讨与回顾

c) 建立研究构架

d) 进行个案研究方法之探讨与回顾

e) 个案公司及其产业概况资料之了解

f) 进行个案公司访谈

g) 个案公司访谈资料之整理分析

h) 结论与建议

4. 个案公司对象条件:

a) 个案公司是一家国内上市公司

b) 其经营绩效为国内前100大公司

c) 个案公司是国内品质最高荣誉“国家品质奖”得奖公司

d) 推行专案品质管理活动已有15年经验

e) 因此有其独特性与代表性

5. 当代管理学大师波特竞争力的理论中，强调差异化、持续竞争力及市场导向。

6. 勇于思考方拥有原始创意，也才能将科学成果务实化。

7. Action is the proper fruit of knowledge. 行动是知识独特的果实。

8. 经理人的魅力必须来自智慧资本的累计、转换和传承，以因应这个充满不确定性挑战的环境。

9. Peter Drucker 彼得杜拉克: 只有有目的、有系统、有组织地学习，知识才会变成力量。

注解:

1. 专案管理  Project Management: 

https://www.cheers.com.tw/article/article.action?id=5021442

2. 务实化 Pratical / Pragmatic

https://www.bbc.co.uk/learningenglish/chinese/features/q-and-a/ep-160512

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Business Research Methods (Mukesh Kumar, Salim Abdul Talib, T.Ramayah；2013)

1. Research is a step-by-step process that begins with problem identification and ends with an actionable report. 

2. However, in the context of a research, the term "literature" in a literature review means published or unpublished research articles that others have conducted in the areas that are relevant to one's study.  

... to be continued Chapter 5.